Good quality website design vs. bad quality design
Good quality website design vs. bad quality design
Like everywhere else in the country internet usage in Midland and Odessa, TX is growing hence the need for a qualified team who can build a quality website design. But what is the difference between a good quality website and a low-quality one? In order to understand what qualifies as a good design, we need to recognize what needs a website fulfills. More importantly, why it’s important to have a good website overall.
Why it’s important to have a website
According to a survey, Americans are spending half of their waking hours looking at screens and it continues to grow every year. For some businesses, this news is concerning. If people are spending less time outside, the chances of finding local businesses becomes exceedingly more difficult.
Now that could be the result of the digital age but the chances of a business running out of customers depends on the business and their ability to adapt and pivot. Think of businesses like Toys R Us, Sears, and Payless Shoes; why did they go out of business? Because they were unable to pivot with the online landscape and were beat out by Amazon who is currently dominating the online space in ecommerce sales.
“When we are no longer able to change a situation, we are challenged to change ourselves.”Viktor Frankl
Since people are spending more time on their screens, this is where you need to position your business as well, which makes having a website an essential tool for businesses today; even if you’re a small business.
Google processes over 3.5 billion searches per day. 46% of all Google searches are consumers looking for local information. That’s about one and a half billion searches everyday to find a local business. Even if we scale it down to your area online, it still encompasses hundreds (and possibly thousands) of searches every single day.
Hundreds of people are trying to find information about your business but do you have a website that can be found?
It’s simple. If you have a search engine optimized website, people will find you, if not, you will lose potential customers to someone who does. The second way of losing them is by a poor online representation of your business. That’s where the importance of having a good and effectively designed website comes in.
The importance of having a good website
Take a look at your own business or office. Have you spent money on it’s decor? Is having an aesthetically pleasing experience for your visitors important to you? We know there are some amazing businesses with amazing designs in Midland, TX and the fact of the matter is that it costs money to properly portray the quality of service that you provide.
Similarly, your website should display the same amount of effort and ambience in its structure and design. You may not see it, but your website is constantly working to compete online with your competition for your customer’s attention. It needs to make a statement that leaves a long lasting impression.
Your website has limited time to make an impression
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like you or not and whether they will stay on your website or leave.
Your website should be well designed to keep their attention and create a lasting first impression. You need to have the best web design in Midland, TX that is better than your competition, and better than anyone in your local area in order to properly communicate that message. On the grounds that, you're not only competing with similar businesses nearby but competing with businesses in your city and the surrounding areas.
Having a website is like having another store front. One that's open online 24/7. People find this gate to your business and come through it to do business with you.
A clear differentiation between the quality of your website and your competitors will give you a substantial advantage in beating them online.
Do people care how your website looks?
Yes! In fact they care a lot.
According to recent studies, 38% of people will stop engaging with a website if the content or layout is unattractive.
People will judge your business according to your website. An unattractive design communicates that you don’t care about your business. When a customer can’t find something, it creates an impression that you don’t care about them either. When the details of your business are hidden somewhere in the layout it can create a fear that your services are not trustworthy.
We did our own research on the topic, a few weeks ago we asked a group of Facebook users “Do you judge a business based on their website?” The answers we got were not different than the statistics above.
Having a good web design impacts your sales
When people are concerned about growing their business, a lot of them ask, “What should I do to find clients or customers?” A better way of asking this question is “How can a customer or client find me?”
A website with a clean and attractive design that demonstrates a clear message in front of thousands of people does exactly this for you.
According to statistics a sheer number of people visit your website to learn about your products and services.
After checking your services or products online, many potential customers will visit the location which will increase the probability of creating a sale.88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
That's a big advantage that you can have over your competitors.
A website is always there, sending a stream of potential customers to your location. A good web design will pay for itself many times over. Whereas a bad one will cost you more than you think.
The cost of a bad website.
If a good website design can generate sales for you, a bad one can cost you thousands in loss of customers and sales.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile. This will hurt your business tremendously.
To solve this problem, you have to design your website with sales in mind. Easier said than done, but a qualified team from a legitimate web design company has the knowledge and expertise to accomplish this.
They know what customers are looking for, what they need to know about your business, and also intuitively understand which information they need in order to make a purchasing decision. When you are able to leverage that type of expertise it creates a massive competitive edge that you can use to your advantage. This is the level of competency that you should expect when looking for a website design that drives sales and increases revenue.
A layout that eloquently explains your services, clearly communicates “call-to-actions”, and is easy to navigate will boost your visitor traffic and increase your search engine rankings. Whereas a bad one will chase customers away. More than 88% of online consumers are less likely to return to a site after they have had a bad experience.
Can you get a good quality website design for cheap?
By now you should understand that your business needs good web design. However, everyone wants a bargain. Is there a website team or freelancer out there who can do it cheap for you?
Yes, there are plenty...
...Steals, deals, and bargains. Someone looking to steal, someone looking to make you a deal, or a “web design company” offering an “unbeatable bargain” are around every corner. This however should raise a few concerns:
Are you willing to let someone steal from you, make a deal without any clarity, or even worse; are you willing to bargain with your profits?
Say you hire someone cheap to design your website. On average, it takes more than six weeks for someone to build a website. After two months you find out that the website design you end up with is not attractive at all. It’s downright ugly or even worse, incomplete.
More than likely you will end up having to find someone to redo it. Pay them again. This time it’s attractive but soon you find out that it’s not user-friendly.
Next one runs away with your money. Yes, that does happen.
Then another bad design.
Again and again, it becomes a crap shoot looking for the right company.
And that’s what it is. It’s a gamble. Are you willing to gamble your business away?
You could end up losing more money than what you would spend in the first place using a qualified company. A reputable company cares about their business and only hires the most capable team to provide quality work. By hiring them for your web design needs you will save yourself from:
The frustration of getting poor results.
Loss of valuable time.
Loss of reputation due to a poor image.
Loss of customer trust in the reliability of your website due to its downtime.
Thankfully even a great web design doesn’t have to cost you an arm and a leg. If you want the best web design in Midland and Odessa, TX you can get a free quote by visiting this link here Free Web Design Quote. We would love to meet you and represent your business the right way. If you are anywhere else in the country, you can schedule a video call with us and won’t even notice the distance.